Mobile Marketing Strategy


I was at one of the restaurants in Riyadh and while being seated, four young boys were entering the restaurant at the same time and they were chatting and laughing loudly. I sat on my table and started browsing through the menu then I realized that all of a sudden the laughter and loud chats had went silent. Out of curiosity, I turned around to see what had happened, and then I saw this scene in the picture, the four young people sitting together and were fully engaged in their mobile phones, each indulged in his own private world. Continue reading “Mobile Marketing Strategy”

How Can Industry Local Blogs win


Abdullah’s Ideas for Local Industry Blogs

Photography, Gadgets, Gaming, Lifestyle and others..

Facts

     Working in the Gadgets and consumer electronics industry, blogs and bloggers are important elements in the equation and that is a reality today. Part of that interesting holy mission I am after, is to check the blog’s Brand, community, content and the way it works. As we always highlight that Saudi Arabia has 70% of its population are under 30 years old, which means a new generation that is digitally oriented and internet connected minds. Purchase decisions and buying habits are influenced by the power of blogs, online content and peers recommendations.

     Three months ago I have registered myself in different local gaming, photography and gadget newsletters through their websites and surprisingly, nothing happened. I was waiting to see if I was going to get an email in the first week, but nothing

strategy, content, community and blogs
Community blogs strategy

 happened – seriously nothing happened! I waited a month, but still nothing. While most of the blogs are engaged and updated regularly, still in one way or another they are similar in most of what they post and publish as content. Continue reading “How Can Industry Local Blogs win”

Vine Vs. Instagram :what is the best?


Micro-vlogging strategy ?

We have seen Instagram announcing the video feature, where users can record a video and enhance it with filters then post it. Discussions went abundant on what is best Vine or Instagram? Many speculation against this update and whether this is a killer for Vine (a service for short video format, that can record up to couple of seconds) or not. As this is becoming a hot topic exchanged by many users and experts, the judgment is, marketers should use whatever works.
Continue reading “Vine Vs. Instagram :what is the best?”