Why SEO is so important to your business


Is your business findable?

It’s been amazing how the interlinked web networks and social platforms are evolving in the past few months. The shift of Power from organizations to consumer has changed many of principles of publishing in the Internet. For blogs, online news journals, social media networks and content marketing strategies are all affected. Now time for proactive marketers to adapt to this change as the impact is massive. What impact I am highlighting here? Continue reading “Why SEO is so important to your business”

How Can Industry Local Blogs win


Abdullah’s Ideas for Local Industry Blogs

Photography, Gadgets, Gaming, Lifestyle and others..

Facts

     Working in the Gadgets and consumer electronics industry, blogs and bloggers are important elements in the equation and that is a reality today. Part of that interesting holy mission I am after, is to check the blog’s Brand, community, content and the way it works. As we always highlight that Saudi Arabia has 70% of its population are under 30 years old, which means a new generation that is digitally oriented and internet connected minds. Purchase decisions and buying habits are influenced by the power of blogs, online content and peers recommendations.

     Three months ago I have registered myself in different local gaming, photography and gadget newsletters through their websites and surprisingly, nothing happened. I was waiting to see if I was going to get an email in the first week, but nothing

strategy, content, community and blogs
Community blogs strategy

 happened – seriously nothing happened! I waited a month, but still nothing. While most of the blogs are engaged and updated regularly, still in one way or another they are similar in most of what they post and publish as content. Continue reading “How Can Industry Local Blogs win”

LOVE stays Technology Dies


With the rise of the marketers sudden interest in people! The 1000% focus on conversation and storytelling theories on the social web, the chaos is on WHAT not WHY. Brands focus more on what systems and content publishing solution more than the resulting outcome and human social engagement.

In different marketing venues inside organizations we see social teams and marketers are more into what system should we use to publish our content over Facebook, Twitter , Instagram and others. What kind of licenses do we need to utilize more capacity of the current social media management system. Let’s make sure we try most of them to see what works better for us. Continue reading “LOVE stays Technology Dies”

Six Tips for Burger Restaurants to win in Social Media


Food business fast or healthy, is a lucrative one . Although there are around 60% of newly opened ones close or go out of business in the first year. Looking at any city in Saudi Arabia today, there are many different burger restaurants and diners. Some of them locals and others are international chains. This being said, first thing comes to my mind is how do they sell and what works for them more than others. Are they trendy active-online , or still rely on traditional ways like writing their daily offers on boards in front of their store. Continue reading “Six Tips for Burger Restaurants to win in Social Media”

Vine Vs. Instagram :what is the best?


Micro-vlogging strategy ?

We have seen Instagram announcing the video feature, where users can record a video and enhance it with filters then post it. Discussions went abundant on what is best Vine or Instagram? Many speculation against this update and whether this is a killer for Vine (a service for short video format, that can record up to couple of seconds) or not. As this is becoming a hot topic exchanged by many users and experts, the judgment is, marketers should use whatever works.
Continue reading “Vine Vs. Instagram :what is the best?”

Brands listen to a girl on Twitter


Earlier today I got mentioned from a fake account in Twitter, with a link to a hoax content, affiliates or whatever it might be . what inspired me the most is the way this account profile looked. it says

” Extreme explorer. Zombie trailblazer. Social media fanatic. Music nerd. Passionate introvert. Proud internet evangelist. Prone to fits of apathy. Travel maven “

brands-listen to a girl on twitterthis is deeply scientific and I think it has potentials, even though if it doesn’t, but what is so obvious here is the topics covered by this profile description.. if you have noticed it talks about HOT topics triggered by most searched profiles and common trends used today. This will only ensure high visibility and prominence.

     This leads to one conclusion which tells , if anyone can look at the hot topics/trends in Twitter and highlight them for targeting and mapping them against any spamming efforts on that network, then WHY not marketers do it right as they have the scale and the budget!

In different contexts and sittings, marketers talk about segmentation, targeting and positioning following different approaches and theories, but what is practical and fruitful! Listening is a very important practice for marketers today, as the challenge over the timeline visibility is getting tenser every day. It mandates marketers to look at it seriously and plan something practical to help them Define, Sort, and Craft.

While listening efforts will map different ideas, that have been discussed and shared, in different networks and forums, Brands have followers/fans in different social networks and they should be included in this activity as well. As it is key to listen and try meticulously define the topics of interests different people discuss in different contexts. The outcome of the listening efforts will be relatively massive. Huge number of people and topics in different networks, and here comes the role of creating the topic boxes that will contain the relevant ideas under each topic . This should also include audience, from the followers’ base. Sorting those ideas under each relevant topic will help marketers understand the size, dynamics and the behavioral patterns that arise.

Looking at the bigger picture of the drawn canvas of topics/ interests/ trends, it gets easier to sit and look at the content ideas and formats that needs to be crafted to fit and match with each segment. This of course differs based on what kind of flexibility that brands have at different stages of the product/service innovation and creation whether this is already has been aligned or not. The most important thing is if we know who are the people and what are the HOT topics to address then it gets easier for content innovators whether in-house army or agency team to tailor  AMAZING pieces of content that will be LIKED, SENT, SHARED and DISCUSSED.