What do You Miss as a marketer About Brand Values


People are keen on keeping a good reputation, and thats how things work among humans. At least the majority of them. In a real life scenario, for us in saudi Arabia, and as a guy, if you want to get married, the first thing her father checks, Continue reading “What do You Miss as a marketer About Brand Values”

Why SEO is so important to your business


Is your business findable?

It’s been amazing how the interlinked web networks and social platforms are evolving in the past few months. The shift of Power from organizations to consumer has changed many of principles of publishing in the Internet. For blogs, online news journals, social media networks and content marketing strategies are all affected. Now time for proactive marketers to adapt to this change as the impact is massive. What impact I am highlighting here? Continue reading “Why SEO is so important to your business”

The Magic of Happiness


How can you make your customers happy?

     Last August I was at Inbound13 conference in Boston. I was lucky to have an extra day to spend going around the city. During that I stopped by a restaurant near the Memorial park and the food and the service were great. I did over tip the waiter because the service was super awesome. I realized that I checked-in by Foursquare and wrote a good recommendation with pictures too. Looking back at that moment I realized that I did that automatically and happily would recommend it to anyone. Wouldn’t you do the same too, if you get a super good service and food? Continue reading “The Magic of Happiness”

Why The Social Hub of Excellence


The social hub of excellence is the operation center for brands to excel in social.

I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not present for such offerings was the post (content calendar and ideas pre-brainstorming) stage. So what have I expected was… Continue reading “Why The Social Hub of Excellence”

LOVE stays Technology Dies


With the rise of the marketers sudden interest in people! The 1000% focus on conversation and storytelling theories on the social web, the chaos is on WHAT not WHY. Brands focus more on what systems and content publishing solution more than the resulting outcome and human social engagement.

In different marketing venues inside organizations we see social teams and marketers are more into what system should we use to publish our content over Facebook, Twitter , Instagram and others. What kind of licenses do we need to utilize more capacity of the current social media management system. Let’s make sure we try most of them to see what works better for us. Continue reading “LOVE stays Technology Dies”

Six Tips for Burger Restaurants to win in Social Media


Food business fast or healthy, is a lucrative one . Although there are around 60% of newly opened ones close or go out of business in the first year. Looking at any city in Saudi Arabia today, there are many different burger restaurants and diners. Some of them locals and others are international chains. This being said, first thing comes to my mind is how do they sell and what works for them more than others. Are they trendy active-online , or still rely on traditional ways like writing their daily offers on boards in front of their store. Continue reading “Six Tips for Burger Restaurants to win in Social Media”