My first time reading this book was in 2003 and after few years I had to buy it again, but as an audio book. At that time I used to work two different jobs at the same time and one of them was mainly selling online website services and this book helped us coin our ideas on how to use the clients’ database that we had built over the course of business. It was and still insightful and will be useful over and over again. Permission marketing, turning strangers into friends and friends into customers by Seth Godin
“The Ultimate entrepreneur for the Information Age” explains “Permission Marketing” -the Business Week calls Seth Godin.
I need not to talk about Seth Godin, he is a phenomenon in the marketing knowledge world. To address this book, I have to say that, it is a mandate today that marketers do marketing scientifically and look at the aspects of customer engagement. Why it should be highlighted as an important book to look at and read thoughtfully. Because it uncovers the secrets of personalization, segmentation, interest groups and the value of engaged customers. It is not a new book, but certainly works for yesterday, now and tomorrow. As it talks about the psychology and science of consumer engagement and what is right or wrong about marketing practices.
Have you taken customers permission before talking to them by annoying SMS or email? Are you a spammer or a communicator? Stop talking to the mass and focus on the interested ones. They will not just bring business, they will recommend you and even write good reviews about you. Isn’t this what all marketers and business people want ! A lovely customer that buys from us, shares our content and recommends us for her/his network!
This book is Definitely a gold mine for marketers of today and tomorrow.
On my birthday back in 2011 – 10th of May I was at NOKIA house in Finland for the first time. Back then was the Social Media Summit for the Digital Rock stars, so it was a good chance to meet the Digital NOKIA team from all over the world. Of course I used that to see and network with everyone, while there I had a blast celebrating my birthday in Helsinki. It was full of fun and loads of interesting ideas and topics discussed. The Keynote speech was -the CEO of Dachis Group, Jeff was speaking and he recommended this book “ Marketing in the Groundswell” . During the first break, I met Elisa (a Digital Social Marketing Rock star from NOKIA Global HQ team ) and she was holding the last copy of the book as they had handed some copies to some of the guys already and I told her that it was my birthday , so she gave me that as a gift. It was nice , but I felt like I was so confused on how should I thank her enough for that..
Trying to sleep that night I crunched around 30 pages of the book and was thrilled , how an amazing book it was. It was co-authored by Charlene Li who is a former Forrester Research as an independent thought leader and the founder of Altimeter Group and Josh Bernoff, a senior vice president, idea development at Forrester Research and one of America’s most quoted analysts.
It covered listening to the groundswell and how important for brands to listen to customers at any given time, why is that crucial for the business and what is the payoff. The book discussed extensively why the brand is what its customers say it is… That was the leading step to start engaging with the groundswell, but how brand should talk to them is also important and it was covered by the authors in a very simple smooth way. Platforms in the digital scene are set for different purposes, but how brands are using that to harness the benefits and enable then energize the Groundswell, is a thorny topic that has different dimensions that were discussed by this book too.
Groundswell is jammed with big ideas, useful stories, and quotable stats. this is the new industrial Revolution. Are you on board? – Seth Godin
Marketing in the Groundswell presented Practical examples and case studies that are so inspiring for marketers to look at. It was an igniting spark in the hay stack of digital /social marketing ideas, you can’t get enough of this book, the flow, ideas , and the takeaways are in bulk.. For me this was one of the delicious books that I will always recommend marketers in Saudi Arabia to consume.
This is recommended reading for people in any kind of web marketing role. – Guy Kawasaki