Food business fast or healthy, is a lucrative one . Although there are around 60% of newly opened ones close or go out of business in the first year. Looking at any city in Saudi Arabia today, there are many different burger restaurants and diners. Some of them locals and others are international chains. This being said, first thing comes to my mind is how do they sell and what works for them more than others. Are they trendy active-online , or still rely on traditional ways like writing their daily offers on boards in front of their store. Continue reading “Six Tips for Burger Restaurants to win in Social Media”
In Fall 2010 it was immense for me to consume a lot of social media marketing advice, as I wanted to be clear on many thoughts I had, around why do things need to be done this or that way in day to day operations in personal and business digital marketing use. What was changing and what had to be done to marketing plans. Why did we need to look at things differently! Some of my friends and colleagues at freelancers’ online meet up were worried that by end of 2010 , they would be out of contracts and had to do something about it. Them being web developers and designers, they had already noticed the shift in clients’ behavior and how it was getting difficult for them (as freelancers working in one group under one organization) to secure more business deals.
They had a website, CRM (customer Relationship management system/Database) and a forum, with some auto published social media “broadcasts”. It was merely my job as a friend to push it harder and help them score more leads and then of course business for the guys to deal with. As part of my search for more know-how on social media selling and how to create value out of content and the use of influencers, it was mandate for me to read more about it and find creditable advice to keep the guys busy coding and developing more websites and web solutions. Searching in amazon, I came across this book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by the famous author Chris Brogan and Julien Smith.
The authors made it clear from the beginning that it has to be you to ignite the action and start fixing things, rather than waiting for magic to happen. For me I was already in the mood for that and found this more exciting and encouraging too. In Saudi Arabia we have around 70% of the population are less than 28 years old, which means Millennial Generation are the dominating age segment. What this implies is that as service providers for individuals and small businesses, we had to understand more about this audience and use the influence we had to recruit more potential clients and engage more with current ones through unconventional approaches. This book describes how such segment is becoming so important to treat differently, as they sleep using the Internet and new social tools to interact and start conversations with each other. The book highlighted, why it is important to focus more on influencers and also gave examples of influencers’ marketing ideas, which could be used.
The authors highlighted ” if you want to succeed, don’t sit on the sidelines while new markets and channels grow. Instead, use the web to build trust with your consumers using Trust Agents”
They had a website and it had worked for couple of years back. While it covered all their previous work and clients, but still wasn’t driving the right number of projects. They worked with big forums and different organizations of different industries, but that was it, they didn’t search out for more from those people. “After reading this book we had to change our way of working to adapt and have stronger ties with influencers and work more on thinking differently to build more fruitful relations online. Though, this had been going before 2010 , but with this book, it became clearer that it had to be nailed faster”, Sami the group leader commented
Social influence of clients, social network tools, content planning, and new media consumption insights and patterns are highlighted in a way that had excited them to revamp the communication experience for their group and worked better than ever in a sustainable way.
This book being authored by two super social media and inline marketing experts, gave it more credibility to deliver more actionable steps and guides toward success in new media landscape.
Why building the trust is crucial for business? Consumers today are becoming less influenced by brand ads and lean in to hear from their networks, WOM and peer recommendations in play. Websites are important channels for driving many objectives, but what kind of trust do they offer for visitors/potential clients of your business?
I have had the chance to engage in delivering a couple of training courses and digital marketing workshops here in Saudi Arabia. I have delivered those for students and professionals from different industries. The most common questions I receive during which, are around the following topics: Continue reading “Digital marketing workshop and training for students and professionals”
Since Summer 2001 till today May 29th 2013 I have stood in front of more than 50 interviewers and have conducted about the same number of interviews for candidates of different backgrounds… What I have found is that there is a pattern for the recent ones in marketing…let’s look at that.. Continue reading “I am looking for an awesome job in Marketing”
Looking around at the traffic light I can barely see the other side of the street, the view is almost blocked by billboards advertisements and other formats – sizes I can’t define. Formats that are so huge to describe or so small to notice Outdoor media is a mega activity in the kingdom… It has been an actively busy channel, used as a medium of communicating advertising promotions, new product and services launch. Retail, banking to automotive industries, their campaigns best resources are deployed to drive different objectives at different times, not to mention TV. A player that businesses cannot do without in this market, being the main focus and believed to be the most engaging for marketers. Continue reading “Teachers and lecturers are losing it to the status-updates mania”
I usually spend at least 12 hours a month doing my groceries. The experience I go through is always different and gets affected by several factors. Depending on the day of the week, it differs, weekend vs. week days , and that decides if stores are crowded or not. Despite the fact that I have installed an app , on my Nokia Lumia , to manage my shopping/ groceries list , yet I still go back home with stuff missing from the list. I did my part by installing that App but still the experience tells more on how I go through the aisles and interact with the surroundings…
I had this experience as an eye opener for the consumers’ digital experience for retail industry in Saudi Arabia. This covered the topic for my speech at Inretailsummit 2013 Saudi Arabia ..
No one can argue that Retailers spend huge money on pulling consumers to their premises to generate sales, but how do they do it !
Questions on the industry in Saudi Ar Continue reading “Important Questions on Digital Marketing landscape in Saudi Arabia”