Websites receive 65% Mobile traffic in Saudi Arabia


Wow, seriously #Wow  , I was chatting with one of the local fashion designers houses in Jeddah , and they basically stated clearly, that they have grown 80% from last year after establishing Instagram presence. Now they have clients not only from Jeddah but also from Jordan, Qatar, Kuwait, Oman and UAE. Do you see how much this is changing how things work! Continue reading “Websites receive 65% Mobile traffic in Saudi Arabia”

Mobile Marketing Strategy


I was at one of the restaurants in Riyadh and while being seated, four young boys were entering the restaurant at the same time and they were chatting and laughing loudly. I sat on my table and started browsing through the menu then I realized that all of a sudden the laughter and loud chats had went silent. Out of curiosity, I turned around to see what had happened, and then I saw this scene in the picture, the four young people sitting together and were fully engaged in their mobile phones, each indulged in his own private world. Continue reading “Mobile Marketing Strategy”

How many people use the internet in Saudi Arabia?


One of the good questions I usually receive in confeences and workshops I deliver is, ” where do we get the information about consumers in Saudi Arabia and how can we understand which marketing channel to use!  Plus how can we decide which type of media and content to utilize to target the right audience to deliver the right message. Also what time is best for posting online?”

Continue reading “How many people use the internet in Saudi Arabia?”

Why The Social Hub of Excellence


The social hub of excellence is the operation center for brands to excel in social.

I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not present for such offerings was the post (content calendar and ideas pre-brainstorming) stage. So what have I expected was… Continue reading “Why The Social Hub of Excellence”

How Can Industry Local Blogs win


Abdullah’s Ideas for Local Industry Blogs

Photography, Gadgets, Gaming, Lifestyle and others..

Facts

     Working in the Gadgets and consumer electronics industry, blogs and bloggers are important elements in the equation and that is a reality today. Part of that interesting holy mission I am after, is to check the blog’s Brand, community, content and the way it works. As we always highlight that Saudi Arabia has 70% of its population are under 30 years old, which means a new generation that is digitally oriented and internet connected minds. Purchase decisions and buying habits are influenced by the power of blogs, online content and peers recommendations.

     Three months ago I have registered myself in different local gaming, photography and gadget newsletters through their websites and surprisingly, nothing happened. I was waiting to see if I was going to get an email in the first week, but nothing

strategy, content, community and blogs
Community blogs strategy

 happened – seriously nothing happened! I waited a month, but still nothing. While most of the blogs are engaged and updated regularly, still in one way or another they are similar in most of what they post and publish as content. Continue reading “How Can Industry Local Blogs win”

Top 7 mistakes Recruiters make in the age of social media


Have gone the days when it is a must to provide contact details for references in the CV.
I can still see that most of the HR professionals and recruiters :
1- Demand reference contact details to verify the details of the candidates.
2- Look for contacts from an old employer silently in different ways.
3- Use same old same old tricks of psychological, behavioral and other aspects of personality by making candidates wait for a while before the interview.
4- Waste most of their notes on education and degrees of the candidate.
5- Ask same questions in the same pattern, what do you know about our organization, why did you not write your birth date in the resume you sent us, etc of the non-sense.
6- Be too much provocative to discover the psychological, pressure, etc of the useless Recruitment old school theories.
7- Criticize or scan, read and go in detail about each and every line in the printed CV at the time of the interview, worse if it is in front of the candidate. Continue reading “Top 7 mistakes Recruiters make in the age of social media”