Websites receive 65% Mobile traffic in Saudi Arabia


Wow, seriously #Wow  , I was chatting with one of the local fashion designers houses in Jeddah , and they basically stated clearly, that they have grown 80% from last year after establishing Instagram presence. Now they have clients not only from Jeddah but also from Jordan, Qatar, Kuwait, Oman and UAE. Do you see how much this is changing how things work! Continue reading “Websites receive 65% Mobile traffic in Saudi Arabia”

Mobile Marketing Strategy


I was at one of the restaurants in Riyadh and while being seated, four young boys were entering the restaurant at the same time and they were chatting and laughing loudly. I sat on my table and started browsing through the menu then I realized that all of a sudden the laughter and loud chats had went silent. Out of curiosity, I turned around to see what had happened, and then I saw this scene in the picture, the four young people sitting together and were fully engaged in their mobile phones, each indulged in his own private world. Continue reading “Mobile Marketing Strategy”

How many people use the internet in Saudi Arabia?


One of the good questions I usually receive in confeences and workshops I deliver is, ” where do we get the information about consumers in Saudi Arabia and how can we understand which marketing channel to use!  Plus how can we decide which type of media and content to utilize to target the right audience to deliver the right message. Also what time is best for posting online?”

Continue reading “How many people use the internet in Saudi Arabia?”

Why The Social Hub of Excellence


The social hub of excellence is the operation center for brands to excel in social.

I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not present for such offerings was the post (content calendar and ideas pre-brainstorming) stage. So what have I expected was… Continue reading “Why The Social Hub of Excellence”

How Can Industry Local Blogs win


Abdullah’s Ideas for Local Industry Blogs

Photography, Gadgets, Gaming, Lifestyle and others..

Facts

     Working in the Gadgets and consumer electronics industry, blogs and bloggers are important elements in the equation and that is a reality today. Part of that interesting holy mission I am after, is to check the blog’s Brand, community, content and the way it works. As we always highlight that Saudi Arabia has 70% of its population are under 30 years old, which means a new generation that is digitally oriented and internet connected minds. Purchase decisions and buying habits are influenced by the power of blogs, online content and peers recommendations.

     Three months ago I have registered myself in different local gaming, photography and gadget newsletters through their websites and surprisingly, nothing happened. I was waiting to see if I was going to get an email in the first week, but nothing

strategy, content, community and blogs
Community blogs strategy

 happened – seriously nothing happened! I waited a month, but still nothing. While most of the blogs are engaged and updated regularly, still in one way or another they are similar in most of what they post and publish as content. Continue reading “How Can Industry Local Blogs win”

Top 7 mistakes Recruiters make in the age of social media


Have gone the days when it is a must to provide contact details for references in the CV.
I can still see that most of the HR professionals and recruiters :
1- Demand reference contact details to verify the details of the candidates.
2- Look for contacts from an old employer silently in different ways.
3- Use same old same old tricks of psychological, behavioral and other aspects of personality by making candidates wait for a while before the interview.
4- Waste most of their notes on education and degrees of the candidate.
5- Ask same questions in the same pattern, what do you know about our organization, why did you not write your birth date in the resume you sent us, etc of the non-sense.
6- Be too much provocative to discover the psychological, pressure, etc of the useless Recruitment old school theories.
7- Criticize or scan, read and go in detail about each and every line in the printed CV at the time of the interview, worse if it is in front of the candidate. Continue reading “Top 7 mistakes Recruiters make in the age of social media”

Six Tips for Burger Restaurants to win in Social Media


Food business fast or healthy, is a lucrative one . Although there are around 60% of newly opened ones close or go out of business in the first year. Looking at any city in Saudi Arabia today, there are many different burger restaurants and diners. Some of them locals and others are international chains. This being said, first thing comes to my mind is how do they sell and what works for them more than others. Are they trendy active-online , or still rely on traditional ways like writing their daily offers on boards in front of their store. Continue reading “Six Tips for Burger Restaurants to win in Social Media”

Why Building Trust is Key for Success


In Fall 2010 it was immense for me to consume a lot of social media marketing advice, as I wanted to be clear on many thoughts I had,  around why do things need to be done this or that way in day to day operations in personal and business digital marketing use. What was changing and what had to be done to marketing plans. Why did we need to look at things differently! Some of my friends and colleagues at freelancers’ online meet up were worried that by end of 2010 , they would be out of contracts and had to do something about it. Them being web developers and designers, they had already noticed the shift in clients’ behavior and how it was getting difficult for them (as freelancers working in one group under one organization) to secure more business deals.

They had a website, CRM (customer Relationship management system/Database) and a forum, with some auto published social media “broadcasts”. It was merely my job as a friend to push it harder and help them score more leads and then of course business for the guys to deal with. As part of my search for more know-how on social media selling and how to create value out of content and the use of influencers, it was mandate for me to read more about it and find creditable advice to keep the guys busy coding and developing more websites and web solutions. Searching in amazon, I came across this book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by the famous author Chris Brogan and Julien Smith.

The authors made it clear from the beginning that it has to be you to ignite the action and start fixing things, rather than waiting for magic to happen. For me I was already in the mood for that and found this more exciting and encouraging too. In Saudi Arabia we have around 70% of the population are less than 28 years old, which means Millennial Generation are the dominating age segment. What this implies is that as service providers for individuals and small businesses, we had to understand more about this audience and use the influence we had to recruit more potential clients and engage more with current ones through unconventional approaches. This book describes how such segment is becoming so important to treat differently, as they sleep using the Internet and new social tools to interact and start conversations with each other. The book highlighted, why it is important to focus more on influencers and also gave examples of influencers’ marketing ideas, which could be used.

The authors highlighted ” if you want to succeed, don’t sit on the sidelines while new markets and channels grow. Instead, use the web to build trust with your consumers using Trust Agents”

They had a website and it had worked for couple of years back. While it covered all their previous work and clients, but still wasn’t driving the right number of projects. They worked with big forums and different organizations of different industries, but that was it, they didn’t search out for more from those people. “After reading this book we had to change our way of working to adapt and have stronger ties with influencers and work more on thinking differently to build more fruitful relations online. Though, this had been going before 2010 , but with this book, it became clearer that it had to be nailed faster”, Sami the group leader commented

Social influence of clients, social network tools, content planning, and new media consumption insights and patterns are highlighted in a way that had excited them to revamp the communication experience for their group and worked better than ever in a sustainable way.
This book being authored by two super social media and inline marketing experts, gave it more credibility to deliver more actionable steps and guides toward success in new media landscape.

Why building the trust is crucial for business? Consumers today are becoming less influenced by brand ads and lean in to hear from their networks, WOM and peer recommendations in play. Websites are important channels for driving many objectives, but what kind of trust do they offer for visitors/potential clients of your business?

Digital marketing workshop and training for students and professionals


I have had the chance to engage in delivering a couple of training courses and digital marketing workshops here in Saudi Arabia. I have delivered those for students and professionals from different industries. The most common questions I receive during which, are around the following topics: Continue reading “Digital marketing workshop and training for students and professionals”