How many people use the internet in Saudi Arabia?


One of the good questions I usually receive in confeences and workshops I deliver is, ” where do we get the information about consumers in Saudi Arabia and how can we understand which marketing channel to use!  Plus how can we decide which type of media and content to utilize to target the right audience to deliver the right message. Also what time is best for posting online?”

Continue reading “How many people use the internet in Saudi Arabia?”

Teachers and lecturers are losing it to the status-updates mania


Looking around at the traffic light I can barely see the other side of the street, the view is almost blocked by billboards advertisements and other formats – sizes I can’t define. Formats that are so huge to describe or so small to notice Outdoor media is a mega activity in the kingdom…  It has been an actively busy channel, used as a medium of communicating advertising promotions, new product and services launch. Retail, banking to automotive industries, their campaigns best resources are deployed to drive different objectives at different times, not to mention TV. A player that businesses cannot do without in this market, being the main focus and believed to be the most engaging for marketers. Continue reading “Teachers and lecturers are losing it to the status-updates mania”