Mobile Marketing Strategy


I was at one of the restaurants in Riyadh and while being seated, four young boys were entering the restaurant at the same time and they were chatting and laughing loudly. I sat on my table and started browsing through the menu then I realized that all of a sudden the laughter and loud chats had went silent. Out of curiosity, I turned around to see what had happened, and then I saw this scene in the picture, the four young people sitting together and were fully engaged in their mobile phones, each indulged in his own private world. Continue reading “Mobile Marketing Strategy”

Teachers and lecturers are losing it to the status-updates mania


Looking around at the traffic light I can barely see the other side of the street, the view is almost blocked by billboards advertisements and other formats – sizes I can’t define. Formats that are so huge to describe or so small to notice Outdoor media is a mega activity in the kingdom…  It has been an actively busy channel, used as a medium of communicating advertising promotions, new product and services launch. Retail, banking to automotive industries, their campaigns best resources are deployed to drive different objectives at different times, not to mention TV. A player that businesses cannot do without in this market, being the main focus and believed to be the most engaging for marketers. Continue reading “Teachers and lecturers are losing it to the status-updates mania”