Websites receive 65% Mobile traffic in Saudi Arabia


Wow, seriously #Wow  , I was chatting with one of the local fashion designers houses in Jeddah , and they basically stated clearly, that they have grown 80% from last year after establishing Instagram presence. Now they have clients not only from Jeddah but also from Jordan, Qatar, Kuwait, Oman and UAE. Do you see how much this is changing how things work! Continue reading “Websites receive 65% Mobile traffic in Saudi Arabia”

How many people use the internet in Saudi Arabia?


One of the good questions I usually receive in confeences and workshops I deliver is, ” where do we get the information about consumers in Saudi Arabia and how can we understand which marketing channel to use!  Plus how can we decide which type of media and content to utilize to target the right audience to deliver the right message. Also what time is best for posting online?”

Continue reading “How many people use the internet in Saudi Arabia?”

Teachers and lecturers are losing it to the status-updates mania


Looking around at the traffic light I can barely see the other side of the street, the view is almost blocked by billboards advertisements and other formats – sizes I can’t define. Formats that are so huge to describe or so small to notice Outdoor media is a mega activity in the kingdom…  It has been an actively busy channel, used as a medium of communicating advertising promotions, new product and services launch. Retail, banking to automotive industries, their campaigns best resources are deployed to drive different objectives at different times, not to mention TV. A player that businesses cannot do without in this market, being the main focus and believed to be the most engaging for marketers. Continue reading “Teachers and lecturers are losing it to the status-updates mania”

Digital experience for retailers in Saudi Arabia


I usually spend at least 12 hours a month doing my groceries. The experience I go through is always different and gets affected by several factors. Depending on the day of the week, it differs, weekend vs. week days , and that decides if stores are crowded or not. Despite the fact that I have installed an app , on my Nokia Lumia , to manage my shopping/ groceries list , yet I still go back home with stuff missing from the list. I did my part by installing that App but still the experience tells more on how I go through the aisles and interact with the surroundings…

I had this experience as an eye opener for the consumers’ digital experience for retail industry in Saudi Arabia. This covered the topic for my speech at Inretailsummit 2013 Saudi Arabia ..

No one can argue that Retailers spend huge money on pulling consumers to their premises to generate sales, but how do they do it !

Continue reading “Digital experience for retailers in Saudi Arabia”