You are the new rock star


It is pretty dynamic these days for me, juggling among different activities and projects. As I encounter hundreds of new graduates and professionals in the marketing and startups scene, I receive the same question over and over.. ” How can I be good in digital marketing?”.

Continue reading “You are the new rock star”

Anticipation Is The Core Of Marketing Automation


I was at the Airport in Jeddah and while I was waiting for my flight on SAUDIA, I received an SMS with a recommendation for so much FUN coming onboard that I should not miss. This will all happen if I download the SAUDI Entertainment App before onboarding. As the attached screenshot below “ sorry for the non-Arabic readers” , It says the same thing with links to the App. What I like here is the anticipation. Continue reading “Anticipation Is The Core Of Marketing Automation”

Capturing NOW


in Facebook f8 conference they announced many ideas for business and evolutions in their suite of services. These announcements impact users and businesses in different ways. And most importantly what I have noticed is the focus on VR and Live Streaming as main big topics , that really show the importance of realtime and how is it going to change the future of business.

IM (instant messaging) has taken big strides in terms of growth and stickiness. people are living on these platforms like Facebook messenger app, Whatsapp, Snapchat Continue reading “Capturing NOW”

Websites receive 65% Mobile traffic in Saudi Arabia


Wow, seriously #Wow  , I was chatting with one of the local fashion designers houses in Jeddah , and they basically stated clearly, that they have grown 80% from last year after establishing Instagram presence. Now they have clients not only from Jeddah but also from Jordan, Qatar, Kuwait, Oman and UAE. Do you see how much this is changing how things work! Continue reading “Websites receive 65% Mobile traffic in Saudi Arabia”