LOVE stays Technology Dies


With the rise of the marketers sudden interest in people! The 1000% focus on conversation and storytelling theories on the social web, the chaos is on WHAT not WHY. Brands focus more on what systems and content publishing solution more than the resulting outcome and human social engagement.

In different marketing venues inside organizations we see social teams and marketers are more into what system should we use to publish our content over Facebook, Twitter , Instagram and others. What kind of licenses do we need to utilize more capacity of the current social media management system. Let’s make sure we try most of them to see what works better for us. Continue reading “LOVE stays Technology Dies”

Digital experience for retailers in Saudi Arabia


I usually spend at least 12 hours a month doing my groceries. The experience I go through is always different and gets affected by several factors. Depending on the day of the week, it differs, weekend vs. week days , and that decides if stores are crowded or not. Despite the fact that I have installed an app , on my Nokia Lumia , to manage my shopping/ groceries list , yet I still go back home with stuff missing from the list. I did my part by installing that App but still the experience tells more on how I go through the aisles and interact with the surroundings…

I had this experience as an eye opener for the consumers’ digital experience for retail industry in Saudi Arabia. This covered the topic for my speech at Inretailsummit 2013 Saudi Arabia ..

No one can argue that Retailers spend huge money on pulling consumers to their premises to generate sales, but how do they do it !

Continue reading “Digital experience for retailers in Saudi Arabia”

A book that marketers can not do without


Back in 1999 I built my first web page using yahoo Geocities. This gave me an endless joy and got me into the mood of a champion who had mastered the unknown. I was happy sleeping that night thinking about it and what do i need to do with it and most importantly what is next! I had no clue what was the use of that. I thought I would just express myself and list my favorite music, readings, and write about some Continue reading “A book that marketers can not do without”