Websites receive 65% Mobile traffic in Saudi Arabia


Wow, seriously #Wow  , I was chatting with one of the local fashion designers houses in Jeddah , and they basically stated clearly, that they have grown 80% from last year after establishing Instagram presence. Now they have clients not only from Jeddah but also from Jordan, Qatar, Kuwait, Oman and UAE. Do you see how much this is changing how things work! Continue reading “Websites receive 65% Mobile traffic in Saudi Arabia”

Why The Social Hub of Excellence


The social hub of excellence is the operation center for brands to excel in social.

I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not present for such offerings was the post (content calendar and ideas pre-brainstorming) stage. So what have I expected was… Continue reading “Why The Social Hub of Excellence”

LOVE stays Technology Dies


With the rise of the marketers sudden interest in people! The 1000% focus on conversation and storytelling theories on the social web, the chaos is on WHAT not WHY. Brands focus more on what systems and content publishing solution more than the resulting outcome and human social engagement.

In different marketing venues inside organizations we see social teams and marketers are more into what system should we use to publish our content over Facebook, Twitter , Instagram and others. What kind of licenses do we need to utilize more capacity of the current social media management system. Let’s make sure we try most of them to see what works better for us. Continue reading “LOVE stays Technology Dies”

Vine Vs. Instagram :what is the best?


Micro-vlogging strategy ?

We have seen Instagram announcing the video feature, where users can record a video and enhance it with filters then post it. Discussions went abundant on what is best Vine or Instagram? Many speculation against this update and whether this is a killer for Vine (a service for short video format, that can record up to couple of seconds) or not. As this is becoming a hot topic exchanged by many users and experts, the judgment is, marketers should use whatever works.
Continue reading “Vine Vs. Instagram :what is the best?”

Teachers and lecturers are losing it to the status-updates mania


Looking around at the traffic light I can barely see the other side of the street, the view is almost blocked by billboards advertisements and other formats – sizes I can’t define. Formats that are so huge to describe or so small to notice Outdoor media is a mega activity in the kingdom…  It has been an actively busy channel, used as a medium of communicating advertising promotions, new product and services launch. Retail, banking to automotive industries, their campaigns best resources are deployed to drive different objectives at different times, not to mention TV. A player that businesses cannot do without in this market, being the main focus and believed to be the most engaging for marketers. Continue reading “Teachers and lecturers are losing it to the status-updates mania”

Digital experience for retailers in Saudi Arabia


I usually spend at least 12 hours a month doing my groceries. The experience I go through is always different and gets affected by several factors. Depending on the day of the week, it differs, weekend vs. week days , and that decides if stores are crowded or not. Despite the fact that I have installed an app , on my Nokia Lumia , to manage my shopping/ groceries list , yet I still go back home with stuff missing from the list. I did my part by installing that App but still the experience tells more on how I go through the aisles and interact with the surroundings…

I had this experience as an eye opener for the consumers’ digital experience for retail industry in Saudi Arabia. This covered the topic for my speech at Inretailsummit 2013 Saudi Arabia ..

No one can argue that Retailers spend huge money on pulling consumers to their premises to generate sales, but how do they do it !

Continue reading “Digital experience for retailers in Saudi Arabia”

A book that marketers can not do without


Back in 1999 I built my first web page using yahoo Geocities. This gave me an endless joy and got me into the mood of a champion who had mastered the unknown. I was happy sleeping that night thinking about it and what do i need to do with it and most importantly what is next! I had no clue what was the use of that. I thought I would just express myself and list my favorite music, readings, and write about some Continue reading “A book that marketers can not do without”