A perspective


The bakeries open early in the morning, some open at dawn to win on the day demand. The columnists spends the night redrafting their idea to fit length and context. A personal trainer sneaks in between classes to exercise to stay in shape.

These dominate their game by focusing on their perspective, TIME, REPETITION, PLANNING.

What is your perspective?

Anticipation Is The Core Of Marketing Automation


I was at the Airport in Jeddah and while I was waiting for my flight on SAUDIA, I received an SMS with a recommendation for so much FUN coming onboard that I should not miss. This will all happen if I download the SAUDI Entertainment App before onboarding. As the attached screenshot below “ sorry for the non-Arabic readers” , It says the same thing with links to the App. What I like here is the anticipation. Continue reading “Anticipation Is The Core Of Marketing Automation”

Why The Social Hub of Excellence


The social hub of excellence is the operation center for brands to excel in social.

I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not present for such offerings was the post (content calendar and ideas pre-brainstorming) stage. So what have I expected was… Continue reading “Why The Social Hub of Excellence”

How Can Industry Local Blogs win


Abdullah’s Ideas for Local Industry Blogs

Photography, Gadgets, Gaming, Lifestyle and others..

Facts

     Working in the Gadgets and consumer electronics industry, blogs and bloggers are important elements in the equation and that is a reality today. Part of that interesting holy mission I am after, is to check the blog’s Brand, community, content and the way it works. As we always highlight that Saudi Arabia has 70% of its population are under 30 years old, which means a new generation that is digitally oriented and internet connected minds. Purchase decisions and buying habits are influenced by the power of blogs, online content and peers recommendations.

     Three months ago I have registered myself in different local gaming, photography and gadget newsletters through their websites and surprisingly, nothing happened. I was waiting to see if I was going to get an email in the first week, but nothing

strategy, content, community and blogs
Community blogs strategy

 happened – seriously nothing happened! I waited a month, but still nothing. While most of the blogs are engaged and updated regularly, still in one way or another they are similar in most of what they post and publish as content. Continue reading “How Can Industry Local Blogs win”

Six Tips for Burger Restaurants to win in Social Media


Food business fast or healthy, is a lucrative one . Although there are around 60% of newly opened ones close or go out of business in the first year. Looking at any city in Saudi Arabia today, there are many different burger restaurants and diners. Some of them locals and others are international chains. This being said, first thing comes to my mind is how do they sell and what works for them more than others. Are they trendy active-online , or still rely on traditional ways like writing their daily offers on boards in front of their store. Continue reading “Six Tips for Burger Restaurants to win in Social Media”

I am so proud to be connected, Are you ?


Are you connected, do you sense the difference we see today? It is so integrated and becoming so difficult to adapt to, which approach are you following!

Are we still living in a world of six degrees of separation? I am not sure about you, but for me this is a life changing creed and I have already embraced that. As the change that has happened to me and the organizations I worked with and for have noticed the difference already. There was a time when I was wondering, what could happen that is so different to be genuinely changing my life to something better! Something would put me to sense the change and begin a new life where dimensions are plenty and possibilities are infinite. Six years back, I had to think this many times and rethink it again and again. When I read this book in 2010, I noticed that many of the routes that I had taken before that were already on the right direction and this book had these things listed.

Six Pixels of Separation: Everyone is Connected. Connect Your business to Everyone
Is it important to be connected?

Why anyone should follow such ideas and fully endorse them? Because there are always options for someone to pick as alternatives in life, but who has the time to go and try the unknown, while there are already proven methods to use!

Probably many other books have discussed ideas on social media and others have talked about entrepreneurship, but Six Pixels of Separation: Everyone is Connected. Connect Your business to Everyone, has integrated them all along with personal branding. Entrepreneurship, digital marketing, social media, personal branding all are integrated and presented nicely in the main idea of this book. Mitch Joel has mastered this work to have consistent and smooth narration of ideas and tips that could directly be effective and make a difference in our lives.

Marketers are spammers by Law


In different workshops and casual settings here in Saudi,I have discussed this idea of ” Stop Spamming and do real communication in your varied marketing efforts, traditional and digital”. Now CITC (Communications and Information technology Commission ) has clearly announced that continuing this practice will make you a criminal by law! this is the official document

This is harsh huh! In a simple example for a marketing activity scenario we can see this conversation

” Marketing staff

A:  We have finished the TV Ad and ready to air based on the timelines planned.
B:Cool what about the other communication channels?
A: The agency will send email shots and SMS blasts to 3000000 people (youth, travel, music, football, etc ) for a good price.
B: Great then , good job.”

Have you noticed!  It’s a Blast and Shot! So expressive enough to tell its a SPAM and intrusive kind of communication. So these are so common among most of marketers unfortunately, but luckily not for long now this has to be corrected by the power of law not marketing science or ethics!

Why not do it right, and build your own customer database for email and SMS as well. Simple engaging ideas can earn the trust of current clients or new customers to give their permissions to share their contact details and opt-in for your newsletter and promotions. Just ask them, but before you go and ask them, make sure you have set up the strategy for CRM as part of your marketing and digital marketing operation. Well, it doesn’t need to be so complicated, it is always cool to start with simple execution for CRM (customer relation management) program, call it newsletter database or clients database if the acronym “CRM” makes it complicated or scary – for you – to do it right.

Here are some simple ideas that could be used. You can get the clients’ contact information by asking them to fill a small form/application at the point of sale if you have a shop or by a form in your website if you sell online too. Else you could do a small contest where you can collect customers’ entries and send them an invite to opt-in later on or send them a thank you letter for their purchase offline or online and invite them to sign-up for your newsletter. There are many ways to do it, I am just stating basic ones here, but of course you are creative enough to create more interesting ideas for this.

Make it clear that you will not sell or share their data with anyone else and it will be used only to share cool stuff or may be offers, but not useless spamming messages that are irrelevant. Make sure you ask them for their permission to opt-in, as if you don’t then they can NOW file a complaint that you are a spammer and then you become a marketing criminal, not professional, then the new regulation will catch you. Of course you don’t want this to happen. So it is important to have these written proofs that the customer has opted-in and has given you permission  to communicate with them.

Why it is important to be clear and transparent about customer data and contact details! Actually there must be a true privacy policy inside the organization that everyone has to understand well. Because privacy is a priceless asset and once you show any conduct against the rules of privacy and international common practice of saving customer data, then earning the customers’ trust back is close to impossible. When they switch to a competitor or just stop buying or doing business with you, then this is a result of being arrogant and ignorant, not because your product or service wasn’t good enough!

You need customer’s permission


My first time reading this book was in 2003 and after few years I had to buy it again, but as an audio book. At that time I used to work two different jobs at the same time and one of them was mainly selling online website services and this book helped us coin our ideas on how to use the clients’ database that we had built over the course of business. It was and still insightful and will be useful over and over again.
Permission marketing, turning strangers into friends and friends into customers by Seth Godin

“The Ultimate entrepreneur for the Information Age” explains “Permission Marketing” -the Business Week calls Seth Godin.

I need not to talk about Seth Godin, he is a phenomenon in the marketing knowledge wiki.
The Ultimate entrepreneur for the Information Age

I need not to talk about Seth Godin, he is a phenomenon in the marketing knowledge world. To address this book, I have to say that, it is a mandate today that marketers do marketing scientifically and look at the aspects of customer engagement. Why it should be highlighted as an important book to look at and read thoughtfully. Because it uncovers the secrets of personalization, segmentation, interest groups and the value of engaged customers. It is not a new book, but certainly works for yesterday, now and tomorrow. As it talks about the psychology and science of consumer engagement and what is right or wrong about marketing practices.
Have you taken customers permission before talking to them by annoying SMS or email? Are you a spammer or a communicator? Stop talking to the mass and focus on the interested ones. They will not just bring business, they will recommend you and even write good reviews about you. Isn’t this what all marketers and business people want ! A lovely customer that buys from us, shares our content and recommends us for her/his network!

This book is Definitely a gold mine for marketers of today and tomorrow.