A perspective


The bakeries open early in the morning, some open at dawn to win on the day demand. The columnists spends the night redrafting their idea to fit length and context. A personal trainer sneaks in between classes to exercise to stay in shape.

These dominate their game by focusing on their perspective, TIME, REPETITION, PLANNING.

What is your perspective?

Anticipation Is The Core Of Marketing Automation


I was at the Airport in Jeddah and while I was waiting for my flight on SAUDIA, I received an SMS with a recommendation for so much FUN coming onboard that I should not miss. This will all happen if I download the SAUDI Entertainment App before onboarding. As the attached screenshot below “ sorry for the non-Arabic readers” , It says the same thing with links to the App. What I like here is the anticipation. Continue reading “Anticipation Is The Core Of Marketing Automation”

Why The Social Hub of Excellence


The social hub of excellence is the operation center for brands to excel in social.

I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not present for such offerings was the post (content calendar and ideas pre-brainstorming) stage. So what have I expected was… Continue reading “Why The Social Hub of Excellence”

How Can Industry Local Blogs win


Abdullah’s Ideas for Local Industry Blogs

Photography, Gadgets, Gaming, Lifestyle and others..

Facts

     Working in the Gadgets and consumer electronics industry, blogs and bloggers are important elements in the equation and that is a reality today. Part of that interesting holy mission I am after, is to check the blog’s Brand, community, content and the way it works. As we always highlight that Saudi Arabia has 70% of its population are under 30 years old, which means a new generation that is digitally oriented and internet connected minds. Purchase decisions and buying habits are influenced by the power of blogs, online content and peers recommendations.

     Three months ago I have registered myself in different local gaming, photography and gadget newsletters through their websites and surprisingly, nothing happened. I was waiting to see if I was going to get an email in the first week, but nothing

strategy, content, community and blogs
Community blogs strategy

 happened – seriously nothing happened! I waited a month, but still nothing. While most of the blogs are engaged and updated regularly, still in one way or another they are similar in most of what they post and publish as content. Continue reading “How Can Industry Local Blogs win”

Six Tips for Burger Restaurants to win in Social Media


Food business fast or healthy, is a lucrative one . Although there are around 60% of newly opened ones close or go out of business in the first year. Looking at any city in Saudi Arabia today, there are many different burger restaurants and diners. Some of them locals and others are international chains. This being said, first thing comes to my mind is how do they sell and what works for them more than others. Are they trendy active-online , or still rely on traditional ways like writing their daily offers on boards in front of their store. Continue reading “Six Tips for Burger Restaurants to win in Social Media”