How many people use the internet in Saudi Arabia?


One of the good questions I usually receive in confeences and workshops I deliver is, ” where do we get the information about consumers in Saudi Arabia and how can we understand which marketing channel to use!  Plus how can we decide which type of media and content to utilize to target the right audience to deliver the right message. Also what time is best for posting online?”

Continue reading “How many people use the internet in Saudi Arabia?”

Top 7 mistakes Recruiters make in the age of social media


Have gone the days when it is a must to provide contact details for references in the CV.
I can still see that most of the HR professionals and recruiters :
1- Demand reference contact details to verify the details of the candidates.
2- Look for contacts from an old employer silently in different ways.
3- Use same old same old tricks of psychological, behavioral and other aspects of personality by making candidates wait for a while before the interview.
4- Waste most of their notes on education and degrees of the candidate.
5- Ask same questions in the same pattern, what do you know about our organization, why did you not write your birth date in the resume you sent us, etc of the non-sense.
6- Be too much provocative to discover the psychological, pressure, etc of the useless Recruitment old school theories.
7- Criticize or scan, read and go in detail about each and every line in the printed CV at the time of the interview, worse if it is in front of the candidate. Continue reading “Top 7 mistakes Recruiters make in the age of social media”