The engaged Marketers’ book


A repeated scene…I feel good that I have just finished this book – it is  not just some engaging book , but the engaging book as I see it. If you are a true believer that the social communication and the new media forms are the biggest shift in the human communication history , then this is your time. I tried to pick this copy as text and started reading it like a month back, but I had discovered that the audio version was more crisp for me, maybe because I love to hear stories.

Mr.Solis has covered the Social Media ROI, the always troublesome topic for marketers! If this is not fancy enough for you , then it is also a guide for marketers and business owners passionate for excellence and converting in a sustainable pattern. It has different examples of practical strategies and tactics that have been adopted or ignited by some of the world’s leading companies like Intel and how have they harnessed the abundant benefits of Social and digital marketing dynamics.

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
revised and updated with a Foreword by Ashton Kutcher

Psychology, behavior and influence of the new consumer, these topics are covered in this book in an interesting way to enable marketers to understand more of the drivers of consumers , and why should they care about your brand anymore !

It is Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web….. By Brian Solis

  • Has won the prestigious PRWeb 5 Star Award
  • Bestsellers : Top business books by Inc.
  • Winner of small business best books award.

Strategies, ways of working , insights and pieces of advice in Each chapter and topic discussed in the book, all can be found and utilized immediately.. I personally recommend this as Best read for people in marketing for profit and non-profit tracks.

Digital experience for retailers in Saudi Arabia


I usually spend at least 12 hours a month doing my groceries. The experience I go through is always different and gets affected by several factors. Depending on the day of the week, it differs, weekend vs. week days , and that decides if stores are crowded or not. Despite the fact that I have installed an app , on my Nokia Lumia , to manage my shopping/ groceries list , yet I still go back home with stuff missing from the list. I did my part by installing that App but still the experience tells more on how I go through the aisles and interact with the surroundings…

I had this experience as an eye opener for the consumers’ digital experience for retail industry in Saudi Arabia. This covered the topic for my speech at Inretailsummit 2013 Saudi Arabia ..

No one can argue that Retailers spend huge money on pulling consumers to their premises to generate sales, but how do they do it !

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