The B2B Marketing and humans


At one of my in-house trainings for one of the big restaurants’ disposables supplies factories, in the capital Riyadh; I was talking about the market and the threats and opportunities ahead. My presentation was simple and as usual, I start with the bad news for the market (Macro ), then the brand and how do they look in terms of awareness and online performance. While the staff and some of the management team were interacting on some topics in my presentation, it popped up again and the same question again. “But we are a B2B business and our customers are the companies, so they are not online” Continue reading “The B2B Marketing and humans”