During the past few months, I have been working with couple of clients in different industries on improving their marketing practices, and the main thing that worries everybody is “we are trying to define our way through 2017.”
You have your mind set up for the operations, marketing, sales and quality strategies.Yet, the economic distress is heavy on everyone, you can not avoid the overwhelming declining sales numbers in the past three months.
Do we have to layoff some of our staff?
Do we have over spend on operations?
Do we offer too much discounts?
Are we so lenient on collections?
Are our competitors going to be fiercer in 2017?
These are your companions day and night these days, where should you start and how to approach it. But even your historical data sets of sales, spend, and opex are having discrepancies. The finance team provides different numbers than sales like wise the rest of the departments, it is tedious right.
The solution as you need it , lies in the synergy and integration. Read everything from onscreen or paper, make sure this is your objective in 2017, so you can make tough calls on sales, staff reduction or even increase.
Why not, becasue you have the ultimate truth now, win 2017.
Of course you have the theory and you the practical knowledge, but the idea is how can you test that. Ok, you won both sides, and you want to know if in the information you are telling people is applicable from their perspective as well. Continue reading “They Have Read About It”
2016 and beyond is so crazy for technology based startups. I will tell you why this is interesting for you now, because we have seen one of the biggest moves a government can do. The Public Fund in the Kingdom of Saudi Arabia is investing in UBER, and this was not anticipated by industry experts at all. After this move many initiatives and ideas are popping up to follow through and start looking at the modern startups scene with a big appetite ( don’t take my words keep watching for new VC firms in the next 6 months)
Continue reading “VC Branding Who Cares!”
I was at the Airport in Jeddah and while I was waiting for my flight on SAUDIA, I received an SMS with a recommendation for so much FUN coming onboard that I should not miss. This will all happen if I download the SAUDI Entertainment App before onboarding. As the attached screenshot below “ sorry for the non-Arabic readers” , It says the same thing with links to the App. What I like here is the anticipation. Continue reading “Anticipation Is The Core Of Marketing Automation”
In many occasions I see people start blogs and they lose hope to get attraction then eventually end up losing interest to continue doing it. Either individuals or brands the same idea literally applies. And it is not because they don’t want to do it and not that they dont want to change the world, but because they don’t do it effectively. Continue reading “Blogging worked for me, it really did”
Scared to be there , but not scared to be obsolete! In the digital age it is a game of being outside your norms, fighting for attention is a daily battle. Massive budgets can help but they are not sustainable, are you still struggling to start though?
Continue reading “What Do you Learn from The Birdman The Movie”
Account based marketing is the new buzzword for SMARKETING people. It is another way of doing marketing campaigns, but this time it is online and super targeted. It is really the same way you do your massive online marketing campaigns but this one is really micro, Continue reading “What is ABM?”