Back in 1984, Robert Cialdini published ‘The psychology of influence and persuasion’. Continue reading “Persuasion Principles In Banner Advertising”
It’s often said that you need to get your ad in front of customers seven times for them to pay attention to it. But as marketing practices continue to evolve in the digital age, this old rule may no longer be relevant. It does, however, underscore how difficult getting noticed can be at times.
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“How are you using video in your brand marketing now and why is it effective?”
During the past few months, I have been working with couple of clients in different industries on improving their marketing practices, and the main thing that worries everybody is “we are trying to define our way through 2017.”
You have your mind set up for the operations, marketing, sales and quality strategies.Yet, the economic distress is heavy on everyone, you can not avoid the overwhelming declining sales numbers in the past three months.
Do we have to layoff some of our staff?
Do we have over spend on operations?
Do we offer too much discounts?
Are we so lenient on collections?
Are our competitors going to be fiercer in 2017?
These are your companions day and night these days, where should you start and how to approach it. But even your historical data sets of sales, spend, and opex are having discrepancies. The finance team provides different numbers than sales like wise the rest of the departments, it is tedious right.
The solution as you need it , lies in the synergy and integration. Read everything from onscreen or paper, make sure this is your objective in 2017, so you can make tough calls on sales, staff reduction or even increase.
Why not, becasue you have the ultimate truth now, win 2017.
Of course you have the theory and you the practical knowledge, but the idea is how can you test that. Ok, you won both sides, and you want to know if in the information you are telling people is applicable from their perspective as well. Continue reading “They Have Read About It”