What makes a marketing strategy work?
It is a common question that is often underestimated by common answers like:
By defining clear KPIs,
By having good marketing skills,
By having good project management, and others in the same mindset.
Let’s breakdown the term strategy to smaller pieces. Continue reading “Four things to get your strategy working”
I was reading through my rss feed recently and found this amazing article by social media examiner with Mari Smith about the facebook updates and how organic can be resurrected. Continue reading “Facebook is back”
At one of my in-house trainings for one of the big restaurants’ disposables supplies factories, in the capital Riyadh; I was talking about the market and the threats and opportunities ahead. My presentation was simple and as usual, I start with the bad news for the market (Macro ), then the brand and how do they look in terms of awareness and online performance. While the staff and some of the management team were interacting on some topics in my presentation, it popped up again and the same question again. “But we are a B2B business and our customers are the companies, so they are not online” Continue reading “The B2B Marketing and humans”
Isn’t this what we need to do to become masters of digital communications?
In the mobile apps world, this is one of the common topics that I receive tens of questions for. No single marketing or start ups business gathering, where this topic doesn't come up. Continue reading “[Free download] The guide to mobile app onboarding”
PERSPECTIVEPeriscope 360 brings a new dimension to marketing
Live-streaming 360-degree video can bring your brand to life — but only if you do it right.
James Gunn, director of “Guardians of the Galaxy,” was in a feisty mood.
“Hello, everybody! I am here with Chris Pratt — yay! Zoe Saldana — yay! Michael Rooker — boo! Boooo!”
The stars were gathered in a Los Angeles hotel room to promote the release of the latest trailer for “Guardians of the Galaxy Vol. 2.” But instead of staring into a standard two-dimensional video camera, they were shooting it in Periscope 360, which allowed all the stars to be on screen simultaneously. Read more on Periscope 360 marketing
It is now more than obvious that mobile experience is the future of the web and Google has already enforced the standards for that . So for you ti set up your website on a wordpress CMS, you need to make sure that it abides by the rules of AMP. Here is the guide