Eid is for Winners


Hey Champion

Eid is the big Yaaaay moment for kids, the climax, the BOOM moment of the season, and it is the PRIZE for achievers. In religion, cultural contexts and in business, winning is always best as an outcome of a bloody battle. It usually ends a long hectic season. Continue reading “Eid is for Winners”

Loyalty 3.0 Motivation, Big data and Gamification


Part of my random browsing Amazon, I tripped over this book and it looked so interesting from the cover. I read some reviews then found that it is worth reading. I read it few months back, and here is some ideas from the book. It is highly recommended.

Background
Its been implemented everywhere, from airlines to the mini market in our old town, loyalty, discount-cards, cashback cards or whatever names there might be, in principle it pushes same concept , the race for promotions. You understand that showing your loyalty card at Carrefour

Continue reading “Loyalty 3.0 Motivation, Big data and Gamification”

I am so proud to be connected, Are you ?


Are you connected, do you sense the difference we see today? It is so integrated and becoming so difficult to adapt to, which approach are you following!

Are we still living in a world of six degrees of separation? I am not sure about you, but for me this is a life changing creed and I have already embraced that. As the change that has happened to me and the organizations I worked with and for have noticed the difference already. There was a time when I was wondering, what could happen that is so different to be genuinely changing my life to something better! Something would put me to sense the change and begin a new life where dimensions are plenty and possibilities are infinite. Six years back, I had to think this many times and rethink it again and again. When I read this book in 2010, I noticed that many of the routes that I had taken before that were already on the right direction and this book had these things listed.

Six Pixels of Separation: Everyone is Connected. Connect Your business to Everyone
Is it important to be connected?

Why anyone should follow such ideas and fully endorse them? Because there are always options for someone to pick as alternatives in life, but who has the time to go and try the unknown, while there are already proven methods to use!

Probably many other books have discussed ideas on social media and others have talked about entrepreneurship, but Six Pixels of Separation: Everyone is Connected. Connect Your business to Everyone, has integrated them all along with personal branding. Entrepreneurship, digital marketing, social media, personal branding all are integrated and presented nicely in the main idea of this book. Mitch Joel has mastered this work to have consistent and smooth narration of ideas and tips that could directly be effective and make a difference in our lives.

You need customer’s permission


My first time reading this book was in 2003 and after few years I had to buy it again, but as an audio book. At that time I used to work two different jobs at the same time and one of them was mainly selling online website services and this book helped us coin our ideas on how to use the clients’ database that we had built over the course of business. It was and still insightful and will be useful over and over again.
Permission marketing, turning strangers into friends and friends into customers by Seth Godin

“The Ultimate entrepreneur for the Information Age” explains “Permission Marketing” -the Business Week calls Seth Godin.

I need not to talk about Seth Godin, he is a phenomenon in the marketing knowledge wiki.
The Ultimate entrepreneur for the Information Age

I need not to talk about Seth Godin, he is a phenomenon in the marketing knowledge world. To address this book, I have to say that, it is a mandate today that marketers do marketing scientifically and look at the aspects of customer engagement. Why it should be highlighted as an important book to look at and read thoughtfully. Because it uncovers the secrets of personalization, segmentation, interest groups and the value of engaged customers. It is not a new book, but certainly works for yesterday, now and tomorrow. As it talks about the psychology and science of consumer engagement and what is right or wrong about marketing practices.
Have you taken customers permission before talking to them by annoying SMS or email? Are you a spammer or a communicator? Stop talking to the mass and focus on the interested ones. They will not just bring business, they will recommend you and even write good reviews about you. Isn’t this what all marketers and business people want ! A lovely customer that buys from us, shares our content and recommends us for her/his network!

This book is Definitely a gold mine for marketers of today and tomorrow.

Why Building Trust is Key for Success


In Fall 2010 it was immense for me to consume a lot of social media marketing advice, as I wanted to be clear on many thoughts I had,  around why do things need to be done this or that way in day to day operations in personal and business digital marketing use. What was changing and what had to be done to marketing plans. Why did we need to look at things differently! Some of my friends and colleagues at freelancers’ online meet up were worried that by end of 2010 , they would be out of contracts and had to do something about it. Them being web developers and designers, they had already noticed the shift in clients’ behavior and how it was getting difficult for them (as freelancers working in one group under one organization) to secure more business deals.

They had a website, CRM (customer Relationship management system/Database) and a forum, with some auto published social media “broadcasts”. It was merely my job as a friend to push it harder and help them score more leads and then of course business for the guys to deal with. As part of my search for more know-how on social media selling and how to create value out of content and the use of influencers, it was mandate for me to read more about it and find creditable advice to keep the guys busy coding and developing more websites and web solutions. Searching in amazon, I came across this book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by the famous author Chris Brogan and Julien Smith.

The authors made it clear from the beginning that it has to be you to ignite the action and start fixing things, rather than waiting for magic to happen. For me I was already in the mood for that and found this more exciting and encouraging too. In Saudi Arabia we have around 70% of the population are less than 28 years old, which means Millennial Generation are the dominating age segment. What this implies is that as service providers for individuals and small businesses, we had to understand more about this audience and use the influence we had to recruit more potential clients and engage more with current ones through unconventional approaches. This book describes how such segment is becoming so important to treat differently, as they sleep using the Internet and new social tools to interact and start conversations with each other. The book highlighted, why it is important to focus more on influencers and also gave examples of influencers’ marketing ideas, which could be used.

The authors highlighted ” if you want to succeed, don’t sit on the sidelines while new markets and channels grow. Instead, use the web to build trust with your consumers using Trust Agents”

They had a website and it had worked for couple of years back. While it covered all their previous work and clients, but still wasn’t driving the right number of projects. They worked with big forums and different organizations of different industries, but that was it, they didn’t search out for more from those people. “After reading this book we had to change our way of working to adapt and have stronger ties with influencers and work more on thinking differently to build more fruitful relations online. Though, this had been going before 2010 , but with this book, it became clearer that it had to be nailed faster”, Sami the group leader commented

Social influence of clients, social network tools, content planning, and new media consumption insights and patterns are highlighted in a way that had excited them to revamp the communication experience for their group and worked better than ever in a sustainable way.
This book being authored by two super social media and inline marketing experts, gave it more credibility to deliver more actionable steps and guides toward success in new media landscape.

Why building the trust is crucial for business? Consumers today are becoming less influenced by brand ads and lean in to hear from their networks, WOM and peer recommendations in play. Websites are important channels for driving many objectives, but what kind of trust do they offer for visitors/potential clients of your business?