Getting into the idea of purpose

Discussions about growth and building businesses, at most of the times focus on growth and cash. Yet when I think about sustaining a business idea to reflect impact on people who are involved and the community, it always be something that we write in our values, mission and vision in business profile. Execution becomes something away from the ideal.

Sense of purpose is a need to achieve something bigger and show impact. A while ago a friend was discussing a property technology business idea. Then I asked, what impact this would have on people. What if this is the real drive for change!

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