During the past few months, I have been working with couple of clients in different industries on improving their marketing practices, and the main thing that worries everybody is “we are trying to define our way through 2017.”
You have your mind set up for the operations, marketing, sales and quality strategies.Yet, the economic distress is heavy on everyone, you can not avoid the overwhelming declining sales numbers in the past three months.
Do we have to layoff some of our staff?
Do we have over spend on operations?
Do we offer too much discounts?
Are we so lenient on collections?
Are our competitors going to be fiercer in 2017?
These are your companions day and night these days, where should you start and how to approach it. But even your historical data sets of sales, spend, and opex are having discrepancies. The finance team provides different numbers than sales like wise the rest of the departments, it is tedious right.
The solution as you need it , lies in the synergy and integration. Read everything from onscreen or paper, make sure this is your objective in 2017, so you can make tough calls on sales, staff reduction or even increase.
Why not, becasue you have the ultimate truth now, win 2017.