Food business fast or healthy, is a lucrative one . Although there are around 60% of newly opened ones close or go out of business in the first year. Looking at any city in Saudi Arabia today, there are many different burger restaurants and diners. Some of them locals and others are international chains. This being said, first thing comes to my mind is how do they sell and what works for them more than others. Are they trendy active-online , or still rely on traditional ways like writing their daily offers on boards in front of their store.
Restaurants are meant to be experience zones for customer to go and eat, take their orders in case of takeaways or even home delivery. There are many strings to pull together to make sure things are in order and make sure that the promise is met.
Looking for social media strategy for burger restaurants ?
There is no full strategy here, but this should help out.
Here are Six tips to help business owners and brand managers for any new burger restaurant out there looking to be engaging online:
1- Location based marketing: Foursquare, Facebook, Twitter local search, and Google locations are good tools to look at and start pinning your restaurant and branches if there is more than one. This could be used to drive local campaigns and promotions that are good to engage more and increase the traffic for the restaurant.
2-Social media listening: it is essential today to implement a social media listening effort to make sure that your brand echo is in the spot of your radar and any related keywords and search phrases. For sure listening is a cool mechanism which will enable you to harness the ongoing conversations in the social media networks.
3- Search and SEO: this is becoming a basic thing now for industries, so burger diners and restaurants should endorse it as well.
4- Content: having social media channels set with no compelling content is like buying a new car with no fuel stations in town. There should be a good content plan if the word strategy makes it so scary to think of. What works , local dialect, formal , Arabic or English, images or videos, all these are to be tried and tested to make sure that whatever is shared and posted on Facebook , twitter and other channels is engaging and delicious for people to drive and come to your restaurant or place a home delivery order.
5-Mobile: Saudi has over 180% mobile use among population, so is your website and content readable through the mobile screens! Do you have an App for your brand?
6- Public engagement and influencers outreach: being closer to the community and serving them well usually pays. In the matter of fact, it would make it faster for you to see more burger orders, if you invite youth influencers from different backgrounds. Photography, music, football, gaming, techie geeks and others represent this segment, so why not engage with them by arranging small meet-ups with influencers of such interests! In Saudi Arabia we are talking about youth who represent more than 70% of the population, and they are on top of the ranking charts in terms of online engagement and sharing, isn’t this big enough for you to use?
I didn’t mention the importance of the quality of customer service, staff , environment and freshness of food , because these things are the basics of any business that serves food today, if not there, then all what I mentioned above will not work.