Earlier today I got mentioned from a fake account in Twitter, with a link to a hoax content, affiliates or whatever it might be . what inspired me the most is the way this account profile looked. it says
” Extreme explorer. Zombie trailblazer. Social media fanatic. Music nerd. Passionate introvert. Proud internet evangelist. Prone to fits of apathy. Travel maven “
this is deeply scientific and I think it has potentials, even though if it doesn’t, but what is so obvious here is the topics covered by this profile description.. if you have noticed it talks about HOT topics triggered by most searched profiles and common trends used today. This will only ensure high visibility and prominence.
This leads to one conclusion which tells , if anyone can look at the hot topics/trends in Twitter and highlight them for targeting and mapping them against any spamming efforts on that network, then WHY not marketers do it right as they have the scale and the budget!
In different contexts and sittings, marketers talk about segmentation, targeting and positioning following different approaches and theories, but what is practical and fruitful! Listening is a very important practice for marketers today, as the challenge over the timeline visibility is getting tenser every day. It mandates marketers to look at it seriously and plan something practical to help them Define, Sort, and Craft.
While listening efforts will map different ideas, that have been discussed and shared, in different networks and forums, Brands have followers/fans in different social networks and they should be included in this activity as well. As it is key to listen and try meticulously define the topics of interests different people discuss in different contexts. The outcome of the listening efforts will be relatively massive. Huge number of people and topics in different networks, and here comes the role of creating the topic boxes that will contain the relevant ideas under each topic . This should also include audience, from the followers’ base. Sorting those ideas under each relevant topic will help marketers understand the size, dynamics and the behavioral patterns that arise.
Looking at the bigger picture of the drawn canvas of topics/ interests/ trends, it gets easier to sit and look at the content ideas and formats that needs to be crafted to fit and match with each segment. This of course differs based on what kind of flexibility that brands have at different stages of the product/service innovation and creation whether this is already has been aligned or not. The most important thing is if we know who are the people and what are the HOT topics to address then it gets easier for content innovators whether in-house army or agency team to tailor AMAZING pieces of content that will be LIKED, SENT, SHARED and DISCUSSED.