Anticipation Is The Core Of Marketing Automation


I was at the Airport in Jeddah and while I was waiting for my flight on SAUDIA, I received an SMS with a recommendation for so much FUN coming onboard that I should not miss. This will all happen if I download the SAUDI Entertainment App before onboarding. As the attached screenshot below “ sorry for the non-Arabic readers” , It says the same thing with links to the App. What I like here is the anticipation. Continue reading “Anticipation Is The Core Of Marketing Automation”

Blogging worked for me, it really did


In many occasions I see people start blogs and they lose hope to get attraction then eventually end up losing interest to continue doing it. Either individuals or brands the same idea literally applies. And it is not because they don’t want to do it and not that they dont want to change the world, but because they don’t do it effectively.  Continue reading “Blogging worked for me, it really did”

What Do you Learn from The Birdman The Movie


Scared to be there , but not scared to be obsolete! In the digital age it is a game of being outside your norms, fighting for attention is a daily battle. Massive budgets can help but they are not sustainable, are you still struggling to start though?

Continue reading “What Do you Learn from The Birdman The Movie”

Your Human Nature Stops You From Being A Good Content Marketer


    Brilliance is a mix of trying hard many time plus background, for trying and doing it many times is clear. You keep doing it till you master it, by improving it overtime. Again and again till you feel it is faster , better and more efficient. For the background it could be the piled up learning from older experiences, environment, books, or all.

The answer of WHY you felt so happy when you were 7, Continue reading “Your Human Nature Stops You From Being A Good Content Marketer”

How to Do Successful Contests on Instagram


Success is not something happens overnight, but a healthy start and thoughtful efforts will ring the bill. Instagram the social network of the year so far has been creating miracles for brands and big troubles for others. With more than 300 million monthly active users, Continue reading “How to Do Successful Contests on Instagram”

9 Ways To Waste Your Marketing Budget in Saudi Arabia


In the past three years I was lucky enough to be able to deliver over a dozen of marketing workshops and tailored trainings. The professionals who have attended those sessions had almost same questions on how, what why, and where topics about digital marketing practice. What I have realized is that there are patterns for how people approach new knowledge fields in any industry. Continue reading “9 Ways To Waste Your Marketing Budget in Saudi Arabia”