How to Get Your Branding Noticed


It’s often said that you need to get your ad in front of customers seven times for them to pay attention to it. But as marketing practices continue to evolve in the digital age, this old rule may no longer be relevant. It does, however, underscore how difficult getting noticed can be at times.
Read more from the source
https://www.entrepreneur.com/article/286093

2017 Business Strategies


During the past few months, I have been working with couple of clients in different industries on improving their marketing practices, and the main thing that worries everybody is “we are trying to define our way through 2017.” 

You have your mind set up for the operations, marketing, sales and quality strategies.Yet, the economic distress is heavy on everyone, you can not avoid the overwhelming declining sales numbers in the past three months.

Do we have to layoff some of our staff?

Do we have over spend on operations?

Do we offer too much discounts?

Are we so lenient on collections?

Are our competitors going to be fiercer in 2017?

These are your companions day and night these days, where should you start and how to approach it. But even your historical data sets of sales, spend, and opex are having discrepancies. The finance team provides different numbers than sales like wise the rest of the departments, it is tedious right.
The solution as you need it , lies in the synergy and integration. Read everything from onscreen or paper, make sure this is your objective in 2017, so you can make tough calls on sales, staff reduction or even increase.

Why not, becasue you have the ultimate truth now, win 2017.

VC Branding Who Cares!


2016 and beyond is so crazy for technology based startups.  I will tell you why this is interesting for you now, because we have seen one of the biggest moves a government can do. The Public Fund in the Kingdom of Saudi Arabia is investing in UBER, and this was not anticipated by industry experts at all. After this move many initiatives and ideas are popping up to follow through and start looking at the modern startups scene with a big appetite ( don’t take my words keep watching for new VC firms in the next 6 months)

Continue reading “VC Branding Who Cares!”

Anticipation Is The Core Of Marketing Automation


I was at the Airport in Jeddah and while I was waiting for my flight on SAUDIA, I received an SMS with a recommendation for so much FUN coming onboard that I should not miss. This will all happen if I download the SAUDI Entertainment App before onboarding. As the attached screenshot below “ sorry for the non-Arabic readers” , It says the same thing with links to the App. What I like here is the anticipation. Continue reading “Anticipation Is The Core Of Marketing Automation”