The B2B Marketing and humans


At one of my in-house trainings for one of the big restaurants’ disposables supplies factories, in the capital Riyadh; I was talking about the market and the threats and opportunities ahead. My presentation was simple and as usual, I start with the bad news for the market (Macro ), then the brand and how do they look in terms of awareness and online performance. While the staff and some of the management team were interacting on some topics in my presentation, it popped up again and the same question again. “But we are a B2B business and our customers are the companies, so they are not online” Continue reading “The B2B Marketing and humans”

Periscope 360 brings a new dimension to marketing – #Twitter #Marketing


PERSPECTIVEPeriscope 360 brings a new dimension to marketing

Live-streaming 360-degree video can bring your brand to life — but only if you do it right.

James Gunn, director of “Guardians of the Galaxy,” was in a feisty mood.

“Hello, everybody! I am here with Chris Pratt — yay! Zoe Saldana — yay! Michael Rooker — boo! Boooo!”  

The stars were gathered in a Los Angeles hotel room to promote the release of the latest trailer for “Guardians of the Galaxy Vol. 2.” But instead of staring into a standard two-dimensional video camera, they were shooting it in Periscope 360, which allowed all the stars to be on screen simultaneously. Read more on Periscope 360 marketing