What makes a marketing strategy work?
It is a common question that is often underestimated by common answers like:
By defining clear KPIs,
By having good marketing skills,
By having good project management, and others in the same mindset.
Let’s breakdown the term strategy to smaller pieces. Continue reading “Four things to get your strategy working”
The demand and the supply are two sides that balance the market. While excess of supply lowers the prices the opposite increases them. Today the demand for talents is on the high side. It is imperative to invest in the future skills. There are still organizations with HR staff that still operate in 1995 dynamics. I was discussing some document with an a director level and it struck me hard that he doesn’t know how to work with cloud storage and files online .
This is a given reality today. If you want to be working in the NOW then hire current and active talents. I thought it was age but I realized, it is a mindset.
At the gym he is running on a treadmill and burning ..running and burning ..running and burning. On an average a ten minutes run can burn almost 100 calories with a good speed pace. The gym everyday is a commitment and requires determination to stay at it. There are two types of gym hitters . The first goes and plays at the gym doing all the reps and driving forward burning those calories constantly. The second does the same job but the results are not. Not finishing the full reps nor the full set of exercises. Only burning calories in his mind but not the real calories. The first one is playing the game and the second is playing a game.
For workers , the daily tv show time is an immersive experience for many today. Yet it is a battle to create this feeling of joy and disconnect from work vibes. Because the notifications from work emails are still active. The father of two that keeps and keeps trying to create room for his new gig , is a daily battle.
Early morning early star.
For kids coming back from school, craving that joystick grip , is a battle (addiction). Early daily gym round is a choice for morning stars, yet it is tough to to separate from the comfy bedsheets, and it is a battle. Getting children tucked in bed before 9 is a battle for many families in Riyadh. Mums and dads go win this.
The bakeries open early in the morning, some open at dawn to win on the day demand. The columnists spends the night redrafting their idea to fit length and context. A personal trainer sneaks in between classes to exercise to stay in shape.
These dominate their game by focusing on their perspective, TIME, REPETITION, PLANNING.
What is your perspective?
I was reading through my rss feed recently and found this amazing article by social media examiner with Mari Smith about the facebook updates and how organic can be resurrected. Continue reading “Facebook is back”
A pattern that is getting into us. It is threatening everything we do. It is actually the mantra that separates the doers from the legends.
Continue reading “Do you want to be a legend?”
We each have 96 energy blocks each day to spend however we’d like. Using this energy blocking system will ensure you’re spending each block wisely to make the most progress on your most important goals.
At one of TRIGGERS AGENCY in-house trainings for one of the big restaurants’ disposables supplies factories, in the capital Riyadh; I was talking about the market and the threats and opportunities ahead. My presentation was simple and as usual, I start with the bad news for the market (Macro ), then the brand and how do they look in terms of awareness and online performance. While the staff and some of the management team were interacting on some topics in my presentation, it popped up again and the same question again. “But we are a B2B business and our customers are the companies, so they are not online” Continue reading “The B2B Marketing and humans”
Isn’t this what we need to do to become masters of digital communications?