Four things to get your strategy working


What makes a marketing strategy work?

It is a common question that is often underestimated by common answers like:

By defining clear KPIs,

By having good marketing skills,

By having good project management, and others in the same mindset.

Let’s breakdown the term strategy to smaller pieces. Continue reading “Four things to get your strategy working”

Operating in 95


The demand and the supply are two sides that balance the market. While excess of supply lowers the prices the opposite increases them. Today the demand for talents is on the high side. It is imperative to invest in the future skills. There are still organizations with HR staff that still operate in 1995 dynamics. I was discussing some document with an a director level and it struck me hard that he doesn’t know how to work with cloud storage and files online .

This is a given reality today. If you want to be working in the NOW then hire current and active talents. I thought it was age but I realized, it is a mindset.

A game and The game


At the gym he is running on a treadmill and burning ..running and burning ..running and burning. On an average a ten minutes run can burn almost 100 calories with a good speed pace. The gym everyday is a commitment and requires determination to stay at it. There are two types of gym hitters . The first goes and plays at the gym doing all the reps and driving forward burning those calories constantly. The second does the same job but the results are not. Not finishing the full reps nor the full set of exercises. Only burning calories in his mind but not the real calories. The first one is playing the game and the second is playing a game.

A battle : back to school


For workers , the daily tv show time is an immersive experience for many today. Yet it is a battle to create this feeling of joy and disconnect from work vibes. Because the notifications from work emails are still active. The father of two that keeps and keeps trying to create room for his new gig , is a daily battle.

Early morning early star.

For kids coming back from school, craving that joystick grip , is a battle (addiction). Early daily gym round is a choice for morning stars, yet it is tough to to separate from the comfy bedsheets, and it is a battle. Getting children tucked in bed before 9 is a battle for many families in Riyadh. Mums and dads go win this.

A perspective


The bakeries open early in the morning, some open at dawn to win on the day demand. The columnists spends the night redrafting their idea to fit length and context. A personal trainer sneaks in between classes to exercise to stay in shape.

These dominate their game by focusing on their perspective, TIME, REPETITION, PLANNING.

What is your perspective?